CoWare Expands Its Platform-Driven ESL Strategy Into Device Software Development; CoWare Embraces Embedded and Application Software Market Opportunity With Technology and Expertise Based on Extensive R&D and Customer Engagements
SAN JOSE, Calif.—(BUSINESS WIRE)—March 27, 2006—
CoWare(R), the leading supplier of platform-driven
electronic system-level (ESL) design software and services, announced
a major strategic move into the embedded and application software
development market for electronic devices. Platform-driven ESL design
is used in the development of electronic devices in markets such as
consumer, mobile and wireless, networking, and automotive. With more
than one half million software developers focused on embedded and
application software for devices (according to Gartner Dataquest, San
Jose, Calif.), this expansion represents a significant opportunity for
CoWare to grow and deliver new solutions to electronics companies.
Also, today CoWare launched its new solution for the device
software development market. (See March 27 press release entitled "New
CoWare Virtual Platform Product Family Provides Unprecedented
Capabilities For Device Software Development" at
http://www.coware.com/news/). The CoWare Virtual Platform product
family supports the creation, distribution, and use of virtual
hardware platforms for the development of complete device software
stacks. It offers new technologies and methodologies to deliver device
software more efficiently.
"Entering this market with new solutions that address real
customer development challenges is a major element of CoWare's
strategy for continued growth," said Alan Naumann, CoWare president
and CEO. "After investing 18 months in customer-collaborative R&D,
we're now delivering the market's first standards-based,
platform-driven ESL solution for software development. CoWare serves
all 20 of the world's top 20 semiconductor companies and 16 of the top
20 systems companies worldwide, and we're excited to provide them with
new solutions for gaining competitive advantage."
The Market Opportunity
Multimedia convergence, especially in the consumer electronics
markets, drives the need for increasingly complex product
architectures. At the same time, the software content of such devices
has been growing exponentially. Electronics companies are being forced
to change their product development strategies to successfully address
the increasing market demands. Their focus has shifted from individual
products to product platforms that define the basic architecture of a
product and can be used to derive multiple products over a period of
time.
The design of product platforms places a new set of requirements
on the design tools and methodologies. The traditional electronic
design automation (EDA) design flow is no longer sufficient. The
platform architecture must be captured at a higher level of
abstraction so that all the elements of that platform can be modeled
in a manner that allows the execution of real software applications on
the platform model. In addition, the development must take into
account the enablement of suppliers, partners, and customers. This is
precisely what CoWare is providing to customers and the customers are
responding with enthusiasm.
"As companies continue to develop embedded devices with
increasingly sophisticated chip architectures and more complex
software applications, the importance of comprehensively testing
systems earlier in the design process is critical to reducing project
risk," said Matt Volckmann, senior embedded software analyst at
Venture Development Corporation (VDC), Natick, Mass. "CoWare's
platform-driven ESL approach and latest expansion into the software
development market will allow the company to offer additional value to
both semiconductor companies and device manufacturers."
About CoWare
CoWare is the leading supplier of platform-driven electronic
system-level (ESL) design software and services. CoWare offers a
comprehensive set of ESL solutions that enable electronics companies
to "differentiate by design" through the creation of system IP
including embedded processors, on-chip buses, and DSP algorithms; the
architecture of optimized system-on-chip (SoC) platforms;
hardware/software co-design; and virtual hardware platforms for device
software development. The company's solutions are based on open
industry standards including SystemC. CoWare's customers are major
systems, semiconductor, and IP companies in the market where consumer
electronics, computing, and communications converge. CoWare's
corporate investors include ARM (LSE:ARM) (Nasdaq:ARMHY), Cadence
Design Systems (Nasdaq:CDNS), STMicroelectronics (NYSE:STM), and
Sony Corporation (NYSE:SNE). CoWare is headquartered in San Jose,
Calif., and has offices around the world. For more information about
CoWare and its products and services visit http://www.coware.com.
CoWare is a registered trademark of CoWare, Inc. All other
trademarks are the property of their respective owners.
Contact:
CoWare, Inc.
Mindy Palmer, Marketing Communications
408-392-8513
Email Contact
or
Armstrong Kendall, Inc.
Jean Armstrong, Public Relations for CoWare
503-672-4680
Email Contact
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